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DSW CANADA & THE SHOE CO. VIP REWARDS PROGRAM TERMS AND CONDITIONS

Last updated: July 29, 2026

By enrolling in the DSW Canada and The Shoe Co. VIP Rewards Program (“VIP Program”), you agree to all of the terms and conditions of the VIP Program (the “Terms and Conditions”), DSW Canada’s Website Terms of Use, and The Shoe Co.’s Website Terms of Use, which are incorporated into these Terms and Conditions by reference. For purposes of these Terms and Conditions, “DSW Canada,” “The Shoe Co.,” “us,” or “we” shall mean Designer Brands Canada Inc. and any of its predecessors, successors, assigns, parents, subsidiaries, affiliates, and each of their respective officers, directors, shareholders, employees, and agents. These Terms and Conditions do not alter the terms or conditions of any other agreement you may have with DSW Canada or The Shoe Co. for other products or services. Membership rules are void to the extent prohibited by law. Provincial and federal fees and taxes may apply to purchases by VIP Program Members (“Members”) where required by law.

These Terms and Conditions of the VIP Program are separate and independent from Shoe Warehouse Shoe VIP Rewards Program and the DSW U.S. VIP Rewards Program. 

We may terminate, modify, or change the VIP Program rules, regulations, benefits, conditions of participation, Rewards, or point levels for earning free promotional rewards and benefits under the VIP Program, in whole or in part, at any time, unless prohibited by law. Any changes will not adversely affect previously earned Points or Rewards (defined below) except as expressly permitted by applicable law. We reserve the right to make Points or Rewards available to select Members based on purchase activity, geographic location, VIP Program participation, or information supplied by the Member. If we make any material changes to these Terms and Conditions or terminate the VIP Program, we will post the new terms on our website, and we may notify you by email. All Points, Rewards Balances, and other Rewards must be earned and redeemed according to the Terms and Conditions in effect at the time the applicable Points are earned or the applicable Rewards are issued. 

For more details on what information we collect from website visitors and children, please visit DSW Canada’s Privacy Policy, and The Shoe Co.’s Privacy Policy, which are incorporated into these Terms and Conditions by reference.

COMBINED PROGRAM STRUCTURE AND ACCOUNT CONSOLIDATION

The VIP Program is a free customer loyalty program that allows participants to earn points (“Points”) for every dollar spent on Eligible Product Purchases (as defined below) and become eligible for other rewards and benefits under the VIP Program (collectively, “Rewards”). Certain Rewards may be reflected as a dollar-denominated redeemable balance in an Account (the “Rewards Balance”). 

The VIP Program operates as a single loyalty program across DSW Canada and The Shoe Co. Members may earn Points and redeem Rewards Balances at participating DSW Canada and The Shoe Co. retail store locations and online. Purchases across both brands are combined for purposes of earning Points, accumulating Rewards Balances, and determining tier qualification. Existing DSW Canada and The Shoe Co. loyalty accounts will be migrated and consolidated into a single VIP Program account (“Account”), and eligible Points, Rewards Balances, tier status, purchase history, and other benefits may be combined at our sole discretion. We reserve the right to eliminate duplicate accounts, balances, rewards, and benefits and to correct errors, resolve discrepancies, and address fraud, abuse, system errors, or conflicting account information. Subject to applicable law and to the extent practical, eligible Points, Rewards Balances, and other accrued VIP Program value will be preserved following account migration or consolidation.

EARNING POINTS AND BENEFITS AS A VIP PROGRAM MEMBER

The Rewards Balance is the whole-dollar redemption value then available in an Account based on eligible Points and any other eligible dollar-denominated promotional or bonus rewards credited to an Account. Points accrue when a Member’s unique VIP Program Member Number is provided at the time of purchase for both in-store and online Eligible Product Purchases. Under the VIP Program, “Eligible Product Purchases” means purchases of DSW Canada or The Shoe Co. products such as footwear, handbags and accessories, subject to any exclusions applicable at the time of sale or as stated herein. Gift card and e-gift card (“Gift Card”) purchases are excluded.

Members also have the ability to periodically earn bonus Points. Bonus Points help a Member earn Rewards faster, but do not contribute to a Member’s overall tier status. We have the sole discretion to resolve any dispute regarding whether a purchase qualifies for Points (or whether any an action qualifies for bonus Points) and whether and how to issue any Points, the Rewards Balance, or other Rewards under the VIP Program.

The VIP Program is free to enroll. There are three (3) eligible tiers of Membership. The Member will graduate to the next available tier automatically upon meeting the tier’s qualifications, subject to a delay of up to thirty (30) days for tier qualification updates to be reflected in their Account, as follows:

  • The first tier (“Club”) is achieved upon enrollment in the VIP Program. As a Club Member, the Member five (5) Points for every CAD $1.00 spent on Eligible Product Purchases. Club Members also enjoy a welcome reward and the benefits of personalization in our mobile applications. If a Member has made a prior DSW Canada or The Shoe Co. purchase of CAD $1.00 or greater using their Account, the Member will receive a bonus reward each birthday, and free ground shipping, subject to restrictions. Club Members also receive exclusive personal benefits through the MyPerk program. The foregoing benefits are collectively, referred to as “Club Member Benefits.”
  • The second tier (“Gold”) is achieved when the Member spends CAD $250.00 to CAD $499.99 on Eligible Product Purchases in the same calendar year. As a Gold Member, the Member earns ten (10) Points for every CAD $1.00 spent on Eligible Product Purchases. The Member is also eligible for all Club Member Benefits, plus exclusive personal benefits through the MyPerk program. The foregoing benefits are collectively referred to as, the “Gold Member Benefits.”
  • The third tier (“Elite”) is achieved when the Member spends CAD $500.00 or more on Eligible Product Purchases in the same calendar year. As an Elite Member, the Member earns fifteen (15) Points for every CAD $1.00 spent on Eligible Product Purchases. The Member is also eligible for all Club Member Benefits and Gold Member Benefits, plus exclusive personal benefits through the MyPerk program. The foregoing benefits are collectively referred to as the “Elite Member Benefits.”

Points earned through in-store purchases or shipment of online orders will typically be credited to an Account after 24 hours. No requests for adjustments to an Account will be made after 90 days from the actual purchase date. All perks and similar benefits are offered at our sole discretion, may vary by Member, and may be modified or discontinued at any time without liability. 

Point calculations are based upon Canadian Dollars spent at checkout on Eligible Product Purchases less any dollars spent on sales tax, shipping charges, delivery charges, restocking fees, rebates applied at the time of purchase, the dollar amount of available mail-in rebates at the time of purchase of any product or service, the dollar amount of the purchase of Gift Cards, and the dollar amount of any Gift Card offer with purchase or other excluded charges.

Members do not earn Points for the amount of any Rewards Balance redeemed or discounts applied to an Eligible Product Purchase. When Members return products to the store or by mail, Points previously credited to an Account for that purchase will be deducted from that Account. Other exclusions may apply. Points apply only to the first Account number scanned in connection with any purchase. Points, the Rewards Balance, and other Rewards have no cash value and are nontransferable, except as specifically permitted in connection with certain promotions. Points and the Rewards Balance may not be combined among Members or conveyed by any means to anyone, including through a Member’s estate, and may not pass to Members’ successors and assigns. Points, the Rewards Balance, and other Rewards do not constitute property of the Member. We may revoke some or all Points, the Rewards Balance, and other Rewards if it is determined, in our sole discretion, that a Member received Points, the Rewards Balance, or other Rewards due to an error, through fraud, abuse, or deception, or in any manner not authorized or intended by us.

We are not responsible for communication delays or other failures in the operation of the VIP Program due to events beyond its reasonable control. We are not responsible for lost or undeliverable Points or Rewards due to communication failures, changes of address or technical difficulties. Points may expire if there has been no qualifying purchase or activity associated with that Account for twelve (12) consecutive months. We will provide notice of the pending expiration at least thirty (30) days before any Points are forfeited to Eligible Members via email to the email address associated with the Account or otherwise as required by applicable law. If the VIP Program is terminated or an Account is closed, any remaining Points, the Rewards Balance, and other Rewards will be forfeited. In the event that a Member returns merchandise that was partially or wholly paid for with  Reward Balance or other Rewards, the Rewards Balance or other Rewards used in connection with such purchase shall not be reissued and no Points representing such redeemed amount shall be reissued or re-credited to such Account. In these cases, the Member forfeits the redeemed Rewards Balance or other Rewards, including any excess redeemed value forfeited under the redemption terms below.

MEMBERSHIP ELIGIBILITY

The VIP Program is available to individuals who are at least 13 years of age and residents of Canada. The VIP Program is intended for personal, non-commercial use only and is limited to one Account per individual. We may refuse to authorize participation in the VIP Program or terminate an Account at any time for any reason. We will investigate suspected violations of the VIP Program, which may result in immediate suspension or cancellation of the Account. We reserve the right, in our discretion, to deactivate, close, cancel or suspend participation in the VIP Program in the event of VIP Program fraud, deception, abuse, or excessive earning of Points or Rewards (including, without limitation, use of multiple accounts, automated methods, resale activity, or other conduct designed to circumvent program rules), inactivity for an extended period of time, violation of these Terms and Conditions or our Terms of Use or any applicable law, or at our sole discretion. We also reserve the right to exercise any and all rights, remedies and legal actions, whether under these Terms and Conditions, our Terms of Use, the law, or at equity, related to suspected violations of the VIP Program. Any Points, the Rewards Balance, and other Rewards in the Account will become void at the time of cancellation or suspension.

CONSENT TO VIP PROGRAM COMMUNICATIONS

By creating an Account, you consent to us sending you email communications concerning your transactions and related activity and/or actions that have earned Rewards and benefits under the VIP Program. Separately, you may opt in to receive marketing emails, including offers, promotions, and updates about our products, services, and VIP Program benefits. You may opt out of marketing emails at any time.

REDEEMING POINTS EARNED UNDER THE VIP PROGRAM

For every 200 Points Members earn in the VIP Program, Members become eligible to redeem CAD $1.00 from the Member’s Rewards Balance in connection with the purchase of eligible products or services at participating DSW Canada or The Shoe Co. retail store locations or online at dsw.ca or theshoecompany.ca. 

The Rewards Balance reflects only whole-dollar redemption value. The Rewards Balance is not automatically issued as a separate certificate or coupon and instead is tracked in the Account. When the Rewards Balance is redeemed, the corresponding eligible Points and/or other applicable dollar-denominated promotional or bonus rewards reflected in the Member’s Rewards Balance will be deducted from the Account. 

Members in good standing may redeem up to a maximum of CAD $100 from their Rewards Balance per day and may earn up to a maximum of 75,000 Points per calendar year. The Rewards Balance and other Rewards may be used in connection with the purchase of eligible products or services at participating DSW Canada or The Shoe Co. retail store locations or online at dsw.ca or theshoecompany.ca in conjunction with most other discounts or offers, not to exceed the purchase amount, and subject to any exclusions applicable at the time of redemption. Some exclusions may apply. No photocopies or facsimiles of Points, Rewards, Rewards Balances or other Account information will be accepted.

The Rewards Balance and other Rewards are not valid toward prior purchases, certain products and services, the purchase of Gift Cards, tax, or state fees. The Rewards Balance and other Rewards are not redeemable for cash and have no cash value, and no change, credit, cash, Points, the Rewards Balance, or other Rewards will be given or returned in connection with any redemption. The Rewards Balance may be redeemed only in whole-dollar increments. If a Member elects to redeem their Rewards Balance in an amount that exceeds the total purchase price in order to fully cover a transaction, any excess redeemed value will be forfeited and will not be returned or reissued in any form. For example, if a Member has 4,000 Points (equivalent to CAD $20 in a Rewards Balance) and makes a purchase for CAD $10.25, the Member may redeem 2,000 Points (equivalent to CAD $10 in a Rewards Balance) and pay the remaining balance using another payment method, or the Member may redeem 2,200 Points (equivalent to CAD $11 in a Rewards Balance) to cover the entire purchase, in which case the CAD $0.75 excess redeemed value will be forfeited. Members may be notified of additional ineligible products and services. Other restrictions may apply. Lost, stolen, or expired Rewards will not be replaced.

Except as provided for in the VIP Program, the Rewards Balance and other Rewards are not transferable and may not be combined among Members or conveyed by any means to anyone. The Rewards Balance and other Rewards are not transferable through a Member’s estate and may not pass to Members’ successors and assigns. The Rewards Balance and other Rewards do not constitute property of the Member.

Members may periodically have the option to donate their unexpired Rewards Balance or other eligible Rewards to one or more charitable causes designated by us (“Donation Program”). When this option is available, donate by logging on to your Member profile at dsw.ca or theshoeco.ca and follow the prompts to donate. Full value of the redeemed amount elected for donation must be donated. The Rewards Balance and other Rewards are not redeemable for cash and are not tax deductible by the Member. We reserve the right to modify the Donation Program at any time, including but not limited to the availability of the donation option, at its sole discretion.

ADDITIONAL TERMS

In connection with the enforcement of any of the Terms and Conditions governing the VIP Program, we reserve the right to take appropriate legal action as it deems necessary to recover damages, legal fees and court costs.

We reserve the right to interpret and apply the policies and procedures communicated in these Terms and Conditions. All determinations by us shall be final and conclusive in each case. These Terms and Conditions supersede all previously published terms and conditions.

A Member can view their Account activity online at dsw.ca or theshoecompany.ca. For information about an individual Account or any other VIP Program-related questions or information, contact us service@dswcanada.ca for DSW or service@theshoecompany.com for The Shoe Co., or call toll free to 1.888.874.6326 during regular business hours.

By enrolling in the VIP Program, Members agree that: (i) you will contact us directly and give us the opportunity to try to resolve any and all disputes before you take any action in court or otherwise; (ii) to the extent permitted by law, any and all disputes, claims and causes of action arising out of or connected with the VIP Program shall be resolved individually, without resort to any form of class action; (iii) any and all Member claims, judgments and awards shall in no event include legal fees; and (iv) and to the extent permitted by law, under no circumstances will Member be permitted to obtain awards for, and Member hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

A Member may cancel their Membership at any time by notifying DSW Canada by email at service@dswcanada.ca for DSW or service@theshoecompany.com for The Shoe Co., or call toll free to 1.888.874.6326 during regular business hours.

SEVERABILITY

If a court of competent jurisdiction or any government agency determines that any provision of these Terms and Conditions is void or unenforceable, that provision will continue to be enforceable to the extent permitted by that court or agency, and the remainder of that provision will no longer be considered as part of these Terms and Conditions. However, all other provisions will remain in full force and effect.

WAIVERS

We can delay enforcing our rights under these Terms and Conditions without losing the right to do so in the future. In addition, our failure to exercise our rights on any one occasion, or even on more than one occasion, does not constitute a waiver of our rights for any future occasion. All waivers must be in writing.

BENEFITS ARE SUBJECT TO CHANGE.